E-commerce

This topic covers the Fulfillment by Amazon (FBA) business model. Learners will understand how to source products, optimize product listings, manage inventory, and navigate Amazon's logistics and seller central platform.

This topic covers the methodologies for increasing the percentage of website visitors who take a desired action. Learners will understand user behavior analysis, A/B testing, landing page design, and checkout funnel optimization.

This topic covers the strategies and tools used to support online shoppers. Learners will understand how to manage inquiries across multiple channels, handle returns, resolve disputes, and build customer loyalty in a digital environment.

This topic covers the retail fulfillment method where a store doesn't keep products in stock. Learners will understand how to select suppliers, set up online storefronts, manage order routing, and handle customer relations.

E-commerce analytics involves collecting and analyzing online store data. Learners will understand how to track customer behavior, measure conversion rates, and use key metrics to optimize sales performance and marketing campaigns.

E-commerce marketing covers the strategies used to drive traffic and sales to online stores. Learners will understand how to implement search engine optimization, email marketing, social commerce, and paid advertising campaigns.

This topic covers the software systems used to build and manage online stores. Learners will understand how to select, set up, and customize platforms like Shopify and WooCommerce to process transactions and manage inventory.

Payment gateways are the technologies that authorize and process credit card payments for online retailers. Learners will understand how to integrate secure payment processors, manage transaction fees, and ensure compliance with security standards.

Product sourcing is the process of finding, negotiating with, and purchasing inventory from manufacturers or wholesalers. Learners will understand how to evaluate suppliers, calculate unit costs, and manage shipping logistics for retail businesses.