The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
by Noam Wasserman · Princeton University Press
Wasserman analyzes roughly 10,000 founders and 3,600 startups to map early decisions about co-founders, roles, rewards, and control. Documents why friend-based teams show higher turnover and why fast equal equity splits track with worse financing outcomes.
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