SAG-AFTRA Influencer Agreement Fact Sheet
by SAG-AFTRA · SAG-AFTRA
The performers' union sets out its Influencer Agreement: who is eligible, which sponsored content it covers, the cap on how long a brand may keep using the content, and how pension and health contributions apply. Fees stay freely negotiable. Gives a creator a defensible external benchmark for the terms brands most often over-reach on — length of usage, scope of use, and whether benefits attach. Useful even to creators who never sign it, because it shows what a negotiated-by-professionals baseline looks like.
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